Proposal of benefits from the customer point of view
Cooperation with external experts
Making proposals to offer new values which go beyond current common knowledge
~ Aiming for open innovation ~
Using the principles of the mica static eliminator, an ion generator was commercialized.
Although customers were interested in negative ion, they did not have enough knowledge about it, and even less experiences with how to use it. Therefore, they did not consider the possibility of using our products as quickly as we expected.
When we marketed our ion generator to be installed in air purifiers, we provided information on how to install it, explained the benefits and data of the product to be included on customers’ brochures. We actually installed our ion generator in a customer’s housing, implemented a performance assessment, studied the best method for installation, and then made a proposal to customers.
We make benefit-oriented proposals by collecting information from both inside and outside of the company, and make proposals for benefits to customers in a bid to develop products in conjunction with customers to ensure their satisfaction. This is the direction for us to aim for.
The occurrence of bacteria colonies